Tuesday, April 28, 2026 by Vumile Mavimbela

 

As the world rapidly embraces artificial intelligence, BusiQuip (Pty) Ltd is stepping forward with a bold and timely initiative, the BusiQuip AI Promotional Design Challenge; aimed at unlocking creativity and driving digital innovation in Eswatini.

This challenge invites creatives, designers and tech enthusiasts to reimagine Eswatini’s digital landscape using AI as a creative partner, starting within the private sector through the BusiQuip brand.

Positioning itself as a first mover, BusiQuip seeks to inspire a shift away from traditional, linear approaches to creativity, encouraging individuals, particularly the youth, to explore new, dynamic ways of thinking and creating.

The message is clear: AI is not just the future; it is the present opportunity. More than just a competition, the initiative is a platform to showcase talent, encourage innovation and reward creativity. Participants are invited to create AI-generated promotional designs that are bold, original and impactful, while demonstrating their ability to merge technology with storytelling.

How to participate:

To enter, participants must:

• Create a high-quality AI-generated promotional design aligned with the BusiQuip brand.
• Submit their entry within the competition timeline
• Fill in and submit the competition strip promotional piece from the Times of Eswatini paper and stand a chance to win as part of the lucky draw.
• What’s at stake

Participants stand to win their share in an exciting E40 500 prize pool, including:

• E10 000 monthly grand prizes over three months
• Additional exposure and recognition through print and digital platforms
• How entries will be judged

Submissions will be evaluated based on:

• AI Mastery
• Originality
• Quality

 Impact on the BusiQuip brand

This initiative reflects BusiQuip’s broader vision:

To build a digitally empowered Africa where businesses, institutions and communities can thrive in a connected global economy.

Through its mission to drive digital transformation by delivering platforms, training and technology solutions, BusiQuip continues to bridge the gap between innovation and adoption.

By combining digital platforms, local service delivery and strategic partnerships, the company is not only enabling access to technology but actively empowering people to use it meaningfully.

A call to create

The BusiQuip AI Challenge is a call to action, especially to the youth of Eswatini to step forward, embrace technology and take part in shaping Africa’s digital future. Create.

Innovate. Get rewarded.

Technicians servicing machines in preparation to deliver them to customers. (Courtesy pic)