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Glamour filled The Happy Valley Hotel as Umtfombo Wekuphola and Indonesia’s Royal Tirta Ayu unveiled Royal Beauty a luxurious Eswatini-made skincare line, blending African nature with Indonesian heritage   |   At a fiery SWAGAA press briefing in Manzini, activists didn’t mince their words, calling out weak enforcement of Eswatini’s gender-based violence laws and urging authorities to walk the talk on accountability   |   The Eswatini Tourism Authority and Airlink Eswatini teamed up to spoil travellers this Customer Service Week. Click here to see more   |   Educators are celebrating World Teachers’ Day with the Ministry of Education and Training. Click here to see more   |   At a press briefing, COMESA Competition Commission CEO Dr Willard Mwemba revealed a landmark intervention that safeguarded Eswatini’s food supply. Click here for more   |   Eswatini’s sprint queen, Bongiwe Mahlalela, has shone at the Tshwane University of Technology Sports Awards in South Africa. Click here for more   |   The Minister of Labour and Social Security Phila Buthelezi has announced CMAC board to serve for the duration of three years   |   STANLIB Eswatini is powering up the 15th edition of the STANLIB Oyama Champ of Champs with a smashing E35 000 sponsorship boost. Click here for more   |   After years of pushing for conversion, the Central Bank of Eswatini has granted a provisional commercial banking licence to Swaziland Building Society. Click here to learn more   |   His Majesty King Mswati III officially opened a Disability Resource Centre worth E2m. Click here to see more   |  
Sunday, October 12, 2025    
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Clare Matisa: Rising with beauty & purpose
Clare Matisa: Rising with beauty & purpose
Pageantry
Saturday, October 11, 2025 by Mxolisi Dlamini

 

At just 19 years old, Clare Matisa is carving out a remarkable space for herself in Eswatini’s vibrant landscape of youth, beauty and purpose.

A third-year university student at the University of Eswatini (UNESWA) Luyengo Campus, Clare is also proudly wearing the crown of Miss Eswatini Second Princess.

Her story is one of humility, resilience and unwavering dedication to making a difference.

Born and raised at Zombodze just beneath Mdzimba mountain, Clare describes herself as a genuinely humble and hardworking young woman who values kindness and authenticity.

She finds it amusing when people assume she is ‘bitter’ in person, as she aims to always be a nice person.

Her passions extend beyond the public eye into music, dancing and food, which she loves, while sporting activities like cycling and volleyball provide her with solace and energy.

These simple pleasures keep her grounded and motivated amid her busy schedule.

Her journey into the limelight was not a straightforward one. The decision to enter the Miss Eswatini pageant came during a moment of quiet resolve.

Clare reveals that her decision to register for the competition was made without her parents’ initial approval.

She knew if she asked them directly, they might refuse.

“Taking that leap of faith on my own was a defining moment, because it fundamentally changed my life for the better. While that boldness worked out for me, I absolutely encourage all young people, especially my girls, to involve their parents in every significant endeavour they pursue,” she says.

The motivation to pursue pageantry was a long-standing dream, inspired by her favourite high school teacher and her university friends, who constantly encouraged her to enter the competition.

Over time, what started as a personal ambition, has transformed into a platform for impact and service. Clare emphasises that it is about connecting with the community and championing causes she cares about, which she finds far more rewarding than simply holding a title.

Her involvement in community projects is a testament to her dedication beyond the crown.

She is deeply passionate about the ‘Lend A Hand Foundation’, which she joined shortly after commencing university.

She explains that the organisation aims to tackle food hunger among students.

The reality of students going to bed hungry troubled her deeply, and she committed herself to organising food drives at Manzini Bhunu Mall every Saturday during three months each year. The initiative raises money to purchase essential food parcels and run a soup kitchen for students in need.

“If you spot us, kindly pass by,” she urges, highlighting her personal connection to the cause.

Balancing the duties of her role as Miss Eswatini Second Princess with her personal development and academic commitments is no easy feat.

Clare describes her approach as rooted in strict time management and prioritisation. She sees her title not as an entertainment role, but as a platform for service and advocacy.

Full article available in our publication.

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