PARMALAT SD CHANGES NAME

MBABANE – Parmalat Swaziland has changed its name to Lactalis Eswatini. This was disclosed by the company through a press statement; which stated that the name change came into effect from February 1, 2020. In the statement, the company revealed that ‘A fresh era arrives for the Eswatini dairy industry this year as a new player enters the local market’.

“The company has decided to incorporate the country’s name change with the group’s global alignment toward its parent company the Lactalis Group,” reads the statement in part.
It was also revealed that this was a name change only and it would not impact the company’s existing range of products, brands, projects or business operations.

Lactalis Eswatini, emphasised the company, would remain the home of quality and trusted brands such as Umcenge, Emndeni, Emvelo, Eselwa, Lobhalaza, Parmalat, Cabana, Melrose, Président and SteriStumpie, as well as, PureJoy and Galbani.
It stated that these familiar brands held strong positions across several dairy product categories, ranging from maas, cheese, yoghurt, milk, and custard, to flavoured milk, cream, drinking yoghurt, fruit beverages and butter.

“Parmalat Swaziland has been part of the international Lactalis family for the past nine years already since the Lactalis Group bought Parmalat in 2011. The local name change to Lactalis Eswatini not only incorporates the country’s name change but is also the final step towards fully integrating the Eswatini operations with its international parent company.”

merges

The company said: “In Eswatini, the expertise and legacy of the international Lactalis Group now merges with local dairy know-how and passion that has provided jobs and wholesome dairy products in Eswatini since 1999. Indeed the name change coincides with the 20th anniversary of the company in Eswatini.”
Martin Herbst, Lactalis Eswatini Country Manager, said: “The change of name in Eswatini is an exciting step for the local dairy industry and shows that our global dairy group has confidence in the business opportunities in this region.”

Furthermore, Herbst said the company was committed to continue providing quality products under its well-known local and global brands.
He said Lactalis Eswatini would build on the many successes and hard work of those who came before it.

“This accumulated expertise now joins forces with a proud French family heritage also dating back to the early 1900s.”
The statement further explained that Lactalis Group was a family business that had a rich history and tradition in bringing the enjoyment of dairy products into people’s lives.

The Group, according to the statement, was guided by a passion for dairy that was founded in 1933 by André Besnier in Laval in the west of France, the heart of French dairy country.

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