THE PERFECT ACTIVATION STARTS AT EZULWINI

MBABANE – The Castle Lager Premier Challenge is back with a humungous BANG!!! It’s bigger and E100 000 better than 2013, and boy you will definitely experience ‘The Perfect Moment’ as eight premier league teams battle for success in the E600 000 winner-takes-all knockout tournament. But it won’t be just the players getting their feet dirty as the innovative thinking from Swaziland Beverages will have everyone involved, including the PROs, media personnel and supporters play for fantastic cash and material prizes during the activations.

Yes, these will not be Roadshows but Activations, the first of which is the streets of Ezulwini Town, The Gables being the place to be tomorrow as Castle paints it red: 
It all starts with a march:
According to Chairman of the Castle Lager Premier Challenge Management Committee (MC), the activation will begin with a march to start at the Lobamba Shebeens and end at The Gables. Everyone is invited to be part of this exciting adventure.

The starting time is 10am.
Perfect venue:
It’s a heavenly place for a heavenly moment. The Gables will be where football fanatics and those who associate with the brand should be tomorrow. It has a vast parking space which will be used as the spot to set up near Pub ‘n’ Grill, and Ezulwini is currently the hip and happening place.

It is also easily accessible, with a free-flow of public transport, while it is near the main road and almost situated central to those coming from between Mbabane or Manzini.
Perfect moment:
‘It always comes together with a Castle’. This is one of the selling points of the brand, and it will be evident for those who will be part of the festivities tomorrow as they will have fun while sharing the product, make new friends and rekindle old flames.
The Castle Lager Premier Challenge will bring many people together to have epic fun, feeling in perfect unison. You will also get a chance to view the golden marvel, the glistening trophy that accompanies the cash prize for the champions. There will also be a lot of prizes up for grabs, ranging from branded merchandise to the product.
This will also be a chance to meet and rub shoulders with the who’s who in Swazi football, the likes of Dumisani Sibandze, Sibusiso Manana, Frank Hurube and Mduduzi ‘Mr. G’ Ginindza to mention but a few. Everyone will be feeling the moment.

Perfect Entertainment:
There is no party without a boom box, and the activation will be spiced up by good dance tunes to be dished out by the Dj of the day. This will only add fun because your eyes will be catered for with the games set to be played in the miniature replica of a football pitch to be set up.
The football games will see media practitioners form a team to go up against Swaziland Beverages personnel.

Meanwhile, the PROs of the eight teams to compete in the tournament will play against teams of various Castle Lager retailing outlets around Zulwini. 
The fans also stand a chance to win E800 plus a trophy and merchandise by entering for the knockout tournament. It’s going to be raining prizes.
Worth noting is that the requirement for one to form their own supporters’ team is to buy two Castle Lager merchandises from a nearest seller of the product then register a team.
Each team shall field four players and three reserves and a coach.  
Perfect Timing:

The date of the event suits everyone because it is a day when people are relaxed and have time enough to go out.
The fun starts in the morning till afternoon, and continues till late at the Pub ‘n’ Grill with a promotion that started yesterday.
You will have time to rest on Sunday, so come have fun with Castle.
Coming soon to a place near you:

Those of you who think that they might get a chance to experience the feeling of ‘The Perfect Moment’ need not worry because the activations will be taken countrywide.
The Lubombo region will be visited, with Social Bar at Simunye Estate being the hosting venue.
It will also be taken to Correctional Services in Matsapha as it is also viewed to be a spacious venue.
Manzini and Mbabane will not be left out as these activations will be staged each and every week until the games begin.

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