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MBABANE – All hail Muzi Radebe and your team.

Eswatini Football Association’s (EFA) Marketing and Communications Officer Muzi Radebe was praised for the remarkable job done by his department in the development of the game.
This was contained in the annual report that was delivered by EFA Secretary General and Chief Executive Officer Frederick Mngometulu during the association’s Ordinary General Assembly, held on Sunday at the Happy Valley Hotel.

Mngometulu cited that the 2019/2020 period showed positive progress in as far as the marketing and communications department was concerned. One of the roles of this department is to communicate all the football development programmes of the EFA. Through the use of communication tools such as the various media platforms in radio, television and print media, Facebook, twitter, e-newsletter and website, Radebe was successful in reaching out to the fans of the game and kept them informed about any developments.


It was through these communication platforms that EFA succeeded in their goal of building the brand of football through promotional activities of the EFA. These include the football development programmes and the activities of the national team. Radebe played a huge role in informing the nation about football development programmes by announcing in advance updates through press releases, interviews and social media posts.

Radebe continued to drive the marketing department in implementing promotional competitions, media days, adverts aired on radio, branding and sponsorships of fans’ tickets to watch Sihlangu home matches. During the 2019 OGA, the new logo of the organisation was launched and it was well received by the market. ‘Living the Football Spirit and Our Pride’ was the tagline that was later added to the logo. As a way of popularising the new logo, pennants were produced and captains of the national teams exchanged them with their counterparts as a way of enhancing the new EFA identity.


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