E1M IN PRIZES, CASH FOR MOMO CUSTOMERS

MBABANE - It’s a ‘yellow’ gifts galore!

With MTN Eswatini Mobile Money (MoMo) having turned 10 years, customers of the company stand to win E1 million in prizes and cash for the rest of 2021. Yesterday, MTN Eswatini celebrated 10 years since their Mobile Money service came into existence. This means that the service was established in 2011. The company celebrated the 10-year mark through an intimate celebration which was attended by a few staff members, who were entertained by award-winning saxophonist Zwile Bhembe, rapper Madoda ‘Oxygen’ Nsibandze and Nompendulo ‘Yema’ Nsibandze at MTN Eswatini Headquarters in Ezulwini.

Amazing

MTN Eswatini Fintech Chief Executive Officer (CEO) Sam Shongwe said it had been an amazing 10 years since the company introduced MoMo in the Kingdom of Eswatini, saying when they started, they closed the year 2011 with about 39 000 registered users. “While this may look like an insignificant number today, it was a huge achievement for us then. It took a lot of public engagement, persuasion and creativity to get people to register and trust the MTN MoMo platform. “Even after we hit 300 000 registered MoMo subscribers, we faced another obstacle. We discovered that only about 20 per cent of those subscribers were actively using MoMo. Hence, we had to be aggressive in customer education,” said Shongwe.

Interest

He said to stimulate public interest, they would at times drive to communities with well-known personalities, which created a good rapport with the communities. “We remain grateful to the different artists, most of whom were community based, for helping us explain how money was going to come out of mobile phones, something that initially sounded crazy to community members. “One side of the MTN MoMo story that is barely told is how this product became a vehicle that promoted different artists within their communities,” Shongwe said. He said in addition to being a financial platform, MTN MoMo became a platform for showcasing local talent and exposed artists who were barely known by the rest of the country. “In the past 10 years, MTN has enabled emaSwati to have access to a safe and reliable payment system. “MTN is proud to have been one of the first few pioneers of financial inclusion in Eswatini,” said Shongwe.

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