E117 000 SPONSORSHIP FOR FRUIT TREE PROJECT

EZULWINI – The Minister of Commerce Industry and Trade, Jabulani Mabuza, yesterday commissioned a E117 000 Fruit Tree Project sponsorship, courtesy of Illovo, Dups Insurance and Times of Swaziland.
The funds will go towards the purchase of peach and mango fruit trees to benefit selected schools in the Middleveld and Highveld.

Mabuza said the Integrated Tinkhundla Fruit Tree Development Project, sponsored by the above companies, was aimed at addressing food security concerns as well as instilling business attitude among Swazis at homestead level.
The minister said through the fruit trees, government, in collaboration with the business community, was making significant inroads towards the eradication of poverty and creation of wealth and jobs for Swazis.

To the sponsors Mabuza said: “It is worth noting that the fruit tree project we are implementing as government is in line with your companies’ sustainable development focus, rooted on the belief that shared prosperity is the route to one’s business success.”

He pleaded with other companies to join hands with the Ministry of Commerce Industry and Trade and government at large to support the worthy cause.
Mabuza said the assistance would go a long way in planting seeds of hope and economic emancipation.

“We are all witness to the fact that your companies are indeed promoting enterprise development and entrepreneurship within and beyond their focal value chain,” he said.
The minister said companies were demonstrating that they were not just business but were also mindful of the welfare of citizens.

He said the fruit tree programme would prosper and it also went without saying that the companies would also thrive. Times of Swaziland Managing Editor Martin Dlamini said the company was privileged to support the initiative.
Dlamini said the Times of Swaziland believed that such a project had great potential in making a difference in people’s lives which speaks to the nature of their business – that is changing lives for the better.

“To change one’s life is an individual decision. The extent to which ones life changes is dependent on the degree to which individuals take advantage of the opportunities around them to tap into their unlimited potential,” Dlamini said. He said opportunities came in various forms and this was the space in which the Times of Swaziland tapped into their potential to inform and educate in ways that made a difference.

“Our fulfilment comes from seeing the joy of a reader who has turned our pages and found the job he or she always wanted thanks to the tips we provide in our jobs section on Tuesdays; or found a health remedy that finally works from our health pages on Wednesdays.”
Further, he said they educated people on the best car to buy in the motoring section on Thursday; and how to eat healthy food at affordable costs on the cooking page on Fridays.

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