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MBABANE - Move over Naomi Campbell!

The Rhythm Modeling Agency has worked with EswatiniBank on one of their projects this year. The bank selected five local models from the agency for a photo shoot namely: Mcebo Mthethwa, Nonhlelo Mtsetfa ,Melinda Mavuso,Msimisi Dlamini and Welile Matsebula. When reached for comment the Marketing Manager of EswatiniBank Lindiwe Shongwe, confirmed their involvement. “EswatiniBank continues to use various local models whenever possible for advertisement and brand promotion purposes.


“Over time, we have constantly searched for ways to invest in local businesses, hence we decided to work with The Rhythm Agency,” said Shongwe. She went on to say that they were delighted in their professionalism. Collaborating with a local agency was one of the ways of stimulating economic growth and talent development within the country as one of EswatiniBank’s  core mandates is being Libhange Lesive. Mcebo Mtsetfa a nurse mid-wife at Good Shepard Hospital in Siteki , one of the chosen models when reached for comment said: “It makes me happy because I feel it’s putting me in the spotlight and over and above it is motivational,” said Mtsetfa. Linda Chester the Director of The Rhythm Modeling Agency when reached for comment said: “We are really excited as a young and growing stable, to be given such an opportunity by companies. “It shows support in the kingdom, especially for businesses run by young people.


“We urge other companies to keep their doors open when it comes to such matters and to reach out”, he added. Modeling agencies have reached a milestone in Eswatini, by breaking ground and separating from the norm which bridges the gap between fashion and the corporate world. This move will put models on a different platform and place them in the corporate space. Since upcoming pageants time draws closer, this will be great progress for the community to witness the appreciation and celebration of our beauty queens by major companies.

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