LOCAL ARTISTS SNUB E58 000 SADC SONG COMPETITION

MBABANE – Disappointing! Since the revelation of the new SADC Public Outreach Song competition, which is offered to all SADC countries, two months ago, no Eswatini artist has joined the competition.

SADC is an acronym for Southern African Development Community.
In efforts to enhance awareness and visibility of SADC’s Objectives and Common Agenda, the SADC Secretariat launched a competition for a public outreach song on SADC where the grand prize is USD4000 (E57 970).

The competition calls for submissions of a song from both aspiring and established songwriters or musicians who are citizens of SADC, including Eswatini.

memorable

The SADC Secretariat said the public music outreach productions are used to establish a brand in a memorable, entertaining, educational and informative way.
“It is also meant to provide an impact format of relaying information about an organisation or product through music and lyrics because the more one hears a song, the greater the chance it will stick in their mind.

“The song is intended to promote regional integration on both domestic and external matters that affect the region, the common history and cultural heritage of the Southern African region, as well as portraying a positive overview of SADC,” they said.

exposure

The competition offers exposure and opportunity to artists to have their song played by mainstream radio and television stations across the globe and on multiple online platforms. The winning entry will receive a prize of USD 4000 and the deadline for submission of entries was today but it has been extended to February 29, 2019.

Swaziland Arts and Music Association (SWAMA) President Melusi ‘Zox’ Dlamini applauded SADC for incorporating the music industry in their projects.
However, Dlamini confirmed that no one was recorded to have joined the competition and said they were disappointed by the fact that no one was recorded to have taken initiative into joining the competition in the country.

“We would like to encourage our local artists to take full advantage of this international platform to compete. We are very good at winning things as a kingdom musically.

essence

“If people would look at Dusty and Stones, Sands, Symphony, Mandisa, they will realise that they also won so local artists must understand that they stand an equal chance and they must join and be ready to make us all proud. The council is always ready to support and time is off essence,” said Dlamini.

More information about the competition can be accessed on the SADC website at https://www.sadc.int/awards/outreach-song. 
For enquiries, kindly contact the Communication and Public Relations Unit on +267 3951863 or email: prinfo@sadc.int.

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