LUSH HAIR ESWATINI PRODUCTS SHIPPED INTERNATIONALLY

GWENYA – Foreign direct investments (FDIs) are imperative to Eswatini as they broaden the market’s spectrum.

Lush Hair Eswatini, an investment by Tolaram Group in Eswatini for manufacturing hair products yesterday released the first truckload consignment of hair products made in a factory locally, which is situated in Ngwenya industrial site. The company is part of the 27 factory shell opened by the government to promote and assist foreign investors.

Present to witness the release was the Minister of Commerce, Industry and Trade Manqoba Khumalo, who was part of the team that invited the Tolaram Group to invest in Eswatini. The minister was introduced by Raybind Patel the factory’s head in Southern Africa. Khumalo said after returning from an investment mission in Singapore last year, they confirmed the investment by Tolaram Group in Eswatini for manufacturing hair products.

With the products of Lush Hair being exported the minister said they would now be adding a new item into our export basket from non-traditional products which augur well with their economic diversification drive. “We are told that within the hair products category, there will be various items including hair extensions and weaves of superior quality that will be added.

Machine

“We look forward with great anticipation on the expected arrival of the poly propylene machine which will ensure the manufacture of the fibre locally as part of backward value chain integration,” he added. The minister further mentioned that the Tolaram Group through this venture has employed 150 people and further assured that the company would be doubling the number by end of March this year and he expects exponential growth in employment opportunities by end of the year. To date, the country has constructed and commissioned 27 factory shells and these factories cover an area of about 197 500 square metres. “The factories are distributed around the country to encourage decentralisation.” This was mentioned by the minister exclusively to the business desk.

Source

Khumalo said foreign companies who have invested in Eswatini were encouraged to source their inputs from local suppliers. “In fact most of the foreign companies do business with local suppliers as it is cheaper for them to do so. However there are gaps and limitations in the capacity of local supply which often requires importation of what cannot be sourced in the country. “Furthermore, not only the business community is benefiting from the corporate sector since most of these companies have a strong presence in the social sector through their Corporate Social Responsibility (CSR) programmes,” he added.

“Not even the hardship brought by COVID-19 could deter investors from helping communities one of the investors in the energy sector donated solar geysers to all clinics in the country, at a time when the clinics were in desperate need to running water for improved hygiene,” he added. When asked on how many companies have shown interest in investing in Eswatini, the minister said their pipeline indicates a healthy appetite for companies that want to expand and diversify in the country. He said over a handful of these companies were at advanced stages of readiness to expand.

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