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ESWATINI AIR, GERMAN AIRLINE SIGN PARTNERSHIP

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MBABANE - The aviation industry of Eswatini continues to optimise its distribution efforts globally, as they have signed a commercial partnership to increase the global footprint.

Recently-introduced Eswatini Air has signed a commercial partnership with Hahn Air, through an interline agreement. Hahn Air is a minor German airline headquartered in Dreieich, offering business jet schedules and charter flights within Europe from its base at Düsseldorf Airport. The interline agreement was signed on Monday in Nairobi during the occasion of the African Airlines Association (AFRAA) 10th Aviation Stakeholders’ Convention. This is a historical event for Eswatini Air as the new startup airline readies itself to enter the market in mid-2022. Speaking during the official signing, Secretary General of the African Airlines Association, Abdérahmane Berthé, who is also an advocate for collaboration among airlines and stakeholders, stated that this partnership would go a long way in assisting Eswatini Air optimise its distribution efforts globally.

Agreement

He said the agreement would avail new business opportunities for investors as Eswatini would now be able to render international services. “I am delighted to have witnessed the signing of this collaboration between Eswatini Air and Hahn Air. In my career and experience thus far, the value of collaborative arrangements such as the interline framework by Hahn Air to airlines cannot be overstated,” he said. Johan Pauwels, the Regional Vice President Airline Business Group, Africa and France at Hahn Air also said the agreement would bring their number of airline partners to 351.

He said this meant new trade roots would be made available to Eswatini creating employment opportunities as well as improving the business sector.  “Our platform will immediately result in Eswatini Air being accessible for sell to more than 102 000 travel agencies worldwide, with the possibility of combing its flight legs with 350 other airlines,” added Pauwels.
CEO of Royal Eswatini Airways Corporation trading as Eswatini Air Qiniso Dhlamini, said they were a full service regional airline, and they had adopted a multiple channel distribution strategy. “The agreement with Hahn Air is entered into as part of this strategy, it is critical for us, especially at this early stage when we are just entering the market and we are yet to subscribe onto various airline industry distribution channels,” said Dhlamini. The CEO also mentioned that the availability of airline distribution industry in the country would help improve sectors of trade and tourism.

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