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LINDA NXUMALO APPOINTED NEW ETA CEO

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MBABANE – Linda Nxumalo is the new Chief Executive Officer (CEO) of ETA. The Master of Science (M.Sc.) holder in leadership, change management and credit from Leeds Metropolitan University will assume her new role at the beginning of November 2018 for the next three years.


Chairperson of the Eswatini Tourism Authority (ETA) Board of Directors Nomsa Mabila confirmed that Nxumalo had emerged victorious in the recruitment exercise undertaken by KPMG.     
“On behalf of the ETA Board, I am pleased to confirm that Linda Nxumalo has been appointed as CEO after an intense recruitment exercise,” briefly said Mabila.  


Substantive


Nxumalo takes over from acting CEO Gcinithemba Fakudze, who had been leading the organisation, albeit on an acting basis, after substantive CEO Eric Maseko’s contract expired about six months ago.


Asked what made Nxumalo to be a cut above the rest of candidates, whom she did not want to disclose, Mabila said the incoming CEO boasts of vast experience, both in the corporate and tourism industry.


“With the experience she brings from both the dynamic corporate world and private sector, we are confident as a Board that Nxumalo will turn the organisation around to improve Eswatini’s tourism industry,” said Mabila.
Nxumalo has served as Board chairperson for the Eswatini National Trust Commission (ENTC) since 2014.


Reputable


She has also served a number of corporate organisations, such as MTN Swaziland, Shell Oil Swaziland - currently called Galp Energia, Swaziland Milling, Farm Chemicals and the Ministry of Natural Resources and Energy on a part time basis, among other reputable institutions.  


Nxumalo joins ETA from the Eswatini Posts and Telecommunications Corporation (EPTC), where she served as Head of Business Development, Marketing and Sales for the National Contact Centre, a wholly-owned subsidiary of EPTC, reporting to the Managing Director (MD) Petros Dlamini. Her primary role was to acquire new business for the newly-established contact centre.

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