LINAC SAVEMOR CHANGING FOUR STORES TO OK FOODS
MBABANE – In a move to improve its competitive edge and to make its presence felt in the grocery retail space, Linac’s SaveMor is changing to Ok Foods.
This was announced by the retail’s management yesterday. The retail business is under the directorship of Lincoln Motsa. Motsa announced that the Linac family group of SaveMor stores is changing its brand to OK Foods and OK MiniMark.
Giving reasons for the change, Motsa said the Linac group has for a while been looking for a franchise that will support its growth strategy as a business which wants to be more competitive in prices and customer service.
He went onto say that changing to OK Foods and OK MiniMark will give them just that.
“We wanted to find a partner through whom we will be able to raise the standard in our business operation as we have been growing our small shops to medium shops, and eventually to large shops, hence we needed a strong brand which will enable us to realise our return on investment as quickly as possible from which is exactly inline with our growth strategy,” Motsa said.
Motsa said there are eight stores under Linac Group and four will be converted to the OK Franchise. The director said this was necessitated by the fact that there are minimum trading spaces required for a store to be part of the OK franchise.
He said OK requires a minimum of 800 square metres of trading floor to qualify as a franchisee. Thge stores that will be converted to OK franchise are Kwaluseni Supermarket which would be converted to Kwaluseni OK Foods, Manzini SaveMor will be turned to Manzini OK MiniMark, Logoba SaveMor would be converted to Logoba OK MiniMark and Mhlaleni Supermarket will start trading as Mhlaleni OK MiniMark.
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