Radio listeners want Coca-Cola advert stopped
MBABANE – A soft drink advert that is currently being run on national radio has been viewed as degrading to Africans and listeners want it stopped from being broadcast.
Alternatively, they want it edited.
This is an advert by Coca-Cola which says: "While the world worries about the future, a billion Africans are sharing a coke."
"This line does not go down well with some listeners as they are of the view that the advertisement is insulting to Africans.
"I have had numerous calls from listeners denouncing the advert and calling for it to be stopped from being aired," confirmed one radio personality who preferred anonymity citing protocol reasons.
Another said: "I have since resorted to referring all queries and concerns about that advertisement to management because each time the advert is aired I get calls from listeners some of whom even threaten to boycott the station and the beverage as well."
Swaziland Broadcasting and Information Services (SBIS) director Welile Dlamini said his office had not received the complaints and he was not yet aware of the said advert.
"Can I please refer you to the Principal Programmes Officer, Phesheya Dube. He is responsible for all the programming and might be in a better position to explain why such an advert that is viewed as unpalatable is broadcast," he said.
Dube on the other hand said even though protocol denied him to comment he would take up the matter and give feedback today.
"In fact, it is the principal secretary who has authority to give out comment or delegate the station’s director but I promise to take this matter up first thing tomorrow morning (today) and will give feedback," Dube promised.
- But its true is it not? Look, be true to yourself, I am 100% black African and proud of it. Lets stop lying to one another or worse to one's self, we as Africans my brothers and sisters just fit what the advert says. We cannot plan for tomorrow, our governments cannot plan for the future, they have no idea what they want the future of their countries should be. Its true, we can not even foresee that we will have a big budget deficit in the future and when that occurs we hind our heads in the sand. The add is correct, it may be politically incorrect (whatever that means) but it is very much true. Only when we accept our deficiencies and errors can we hope to move forward. First world my foot, who said that, who is he fooling, with 80% of the population unemployed and someone talks about attaining first world! Like it or not my brothers and sisters Africa is destined to doom!
August 20, 2012, 12:28 pm, Ian Smith (firstname.lastname@example.org)
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